Even the Convenience Store industry is feeling the heat from a rapidly changing economy, and those who refuse to adapt their operations will quickly find themselves out in the cold. Huge retail corporations and fuel conglomerates are looking to expand their customer-base by complementing their existing locations with fuel stations and merchandise centers, adding even more pressure in an already crowded marketplace. 

Tighter consumer wallets means c-stores are finding it increasingly difficult to bring customers from the fueling island into the convenience store itself, while shrinking profit margins from fuel are transforming the actual convenience store into the major profit generator in the c-store sales/gas sales equation.

To effectively respond to today’s challenges, c-stores need to find ways to make the most out of every sales opportunity. By reaching out to customers with one-on-one, relevant communication, c-stores can kill two birds with one stone - increase sales and improve service for more bounce back.

Odysii Match N’ Go solution for the c-store uses customer-facing screens situated next to the cashier to expose your customers to highly attractive visuals of targeted offers for additional products. These suggestive offers are displayed during the actual transaction at the decisive moment when customers are making their purchasing decisions for maximum impact.