Odysii Helps Arab Israel Bank Migrate Customers to 

Increases Awareness of Bank Products

Challenge: Increase Use of Alternative Banking;

The bank was facing a changing landscape: increased competition, deregulation, consolidation, and web banking had all increased the need to strengthen the relationship with current customers.

To increase sales of bank products, and use of value added services such as direct deposit/ ATM usage, customers needed to be educated about their existence. To optimize use of bank resources, the bank needed to promote alternative banking methods to customers for standard transactions, while maximizing the value of customers coming into the branch. For example the bank was trying to encourage customers to deposit checks at the ATM and to use internet and telephone for the more basic transactions. To attract new customers and retain existing customer loyalty, the bank wanted to project a more progressive and innovative image, and to deliver a superior customer experience to branch visitors.

Solution: Targeted Marketing Messages Delivered to

The Odysii solution was implemented in designated branches of the Arab Israel Bank. Marketing rules were defined in the platform, tailored to the bank’s environment and business goals, and LCD screens were installed to display marketing messages to branch customers.

Instead of videos or commercials running in a loop, Odysii aired promotions and informational content like customer tutorials and product information based on the bank’s business targets, branch sales targets, specific locations, time and date, and the profiles of customers of that branch.

In addition to increasing awareness of bank products, educating customers, and promoting sales, the Lobby Channel solution offered the added benefit of calming the queue and providing an enhanced  experience for the customers in line.

Result: Substantial Increase in Awareness and

The bank compared the branches in which Odysii was implemented to a group of similar branches in where the Odysii platform was not installed.

The Bank found that the Odysii branches showed a dramatic and consistent increase in a number of key performance indicators: 50% increase in the use of alternative banking venues (ATM, deposit envelopes, Web); 32% increase in awareness of bank products, promoted on-screen; 19% increase in the use of ATMs; and customer use of credit cards increased by 20%.