An unpredictable economy and changing customer tastes are challenging quick service restaurants with higher costs and shrinking customer wallets. Conventional marketing strategies that protect the core consumer base while also reaching out to new users are still valid. But you need to do more if you want to thrive even in difficult times: You must ensure that you are:

To deliver on the promise of relevant, successful in-branch promotions, you need more than canned content running in a loop. You need to be able to automatically identify and analyze relevant information in real time, respond dynamically, and target your message to ensure it is effective.

Odysii Marketing Intelligence software solutions enable you to deliver targeted messages – on-screen – to customers at the decisive moment. Odysii continuously analyzes data – from up-sell opportunities, to inventory, to customer buying behavior and any number of other local conditions. Data analysis triggers rules which are based on your business strategy. These rules are then translated into action, and relevant content is created and delivered on the fly

You capture customers’ attention and draw them to the products which are relevant to them, for maximum impact on purchasing behavior - and the Odysii marketing intelligence solution ensures that only truly relevant content is displayed – each promotion is relevant to the specific person viewing its content.