A retail branch is the ideal setting for a bank to promote their services and connect with its customers.

Only one out of every hundred customers who visit a retail branch completes a purchase or acquires financial services beyond a simple teller transaction. If a branch is able to increase that number by just one, it can effectively double its business.

To deliver on the promise of on-screen promotions at the retail branch, you need more than just canned content running in a loop. You need to be able to automatically identify and analyze relevant information in real time, respond dynamically, and target your message to ensure that it is effective.

Odysii Marketing Intelligence software solutions automatically and continuously analyze branch data -- from sales targets and performance to the number of customers in line and a myriad of other conditions effecting a branch at any given time. Data is translated into action based on your business goals and strategies, while relevant content is created and delivered on the fly for maximum impact on purchasing behavior.

And yet, most bank marketing within retail branches lack the tools needed to effectively communicate On Site with customers in a way which impacts customer decisions and behaviors

Targeted communication enables you to leverage customers’ presence at your branch in order to deliver messages that capture their attention and draw them to products and activities which are relevant to them -- at the right place and time.