Part of the Odysii Marketing Intelligence Platform, Providing Ultimate Customer Message Management On-Site

Herzlia, Israel — July 30, 2008

Odysii, the world leader in solutions for marketing intelligence at the point of sale, announced the release to market of the TVeez Queue Management solution, designed to provide branch visitors with expedited service and a positive overall experience. It is also designed to provide business managers with useful information that can help run operations more efficiently and provide better customer service. When the Queue system is provided as part of the Odysii unique marketing intelligence platform, businesses can leverage customer presence in the queue to deliver targeted messages that help meet business and marketing goals.

Customers receive a number by selecting a service from a touch screen at a kiosk on the business premises. When it is their turn to be served, customers are called to the next available window automatically via screens and announcement systems. This means there is no need to physically stand in line, so customers can continue shopping in a retail environment, or sit comfortably in a bank or business lobby while waiting.

The Odysii Queue Management system interfaces with other business applications to improve operational efficiency: On their terminal interfaces, clerks see which customer is next, and what service that customer requires. The Queue Management reporting engine ensures that business managers can keep track of how many customers were served, what service they required (at what time of day, or day of the week), average wait times, clerk statistics, and more.

“The Odysii customer message management platform combined with queue management can help businesses identify who is standing in line, and deliver targeted, relevant content to that customer. The messages are based on marketing intelligence rules defined by the business, and triggered in real time by actual store conditions or customer profiles,” says Elad Halperin, Odysii VP Global Marketing. “This integrated solution provides customers with a better queue experience, and increases customer satisfaction.”

The screens, placed in key locations around the queue or lobby areas, do more than call customers to a window: they deliver promotional or informational content, keep customers entertained and calm, and upgrade the look and feel of the store or business lobby. Customers report enjoying the improved service, upgraded atmosphere and personalized attention the solution delivers.