Odysii Helps Blockbuster Increase

Challenge: Maximize Up-Sell Opportunities,

Like any retailer, Blockbuster relies heavily on volume, up-selling, repeat business, and “buzz” to ensure its business success. The challenge for each individual branch of the chain is to create these by matching to the particular local conditions and demographics. For example, customer purchasing behavior is likely to change during school holidays, different times of day, or if there is a popular movie showing in the theaters.

Other retail concerns are inventory and customer retention. The store needs to capitalize on existing rental inventory, and quickly move sale merchandise. It is also important to keep customers in the store long enough to make additional purchases, and ensure that they keep on coming back.

Solution: Promote the Movies and Games the Store

Blockbuster is using the Odysii platform to broadcast informative and entertaining promotions and soon-to-be-released movie trailers through screens placed in key positions in the store, such as at the cash register and the new releases section.

The Odysii retail solution connects directly with the store's inventory and business systems. Marketing intelligence rules defined in the platform trigger actions designed to promote specific movies that are still in stock or are considered “slow-sellers” or “slow-rentals”. Other factors can trigger actions as well – from holidays to school vacations to any other factor that might affect the demand for certain products.

While customers watch the entertaining movie trailers, they are informed of in-store products and membership offers through pop-up messages or tickers running at the bottom of the screen. Odysii is also able to automatically match the promotions on screen to the particular movie clip airing, thereby helping the store to create more up-sell opportunities.

Result: Customers Respond to Promotions Tied In to Entertainment Content

The Odysii retail solution has enabled Blockbuster stores to localize and customize their on-screen content, automatically, to their unique store environment. Odysii continuously adjusts the frequency and order of the promotions and movie clips on screen, and modifies the content of the promotions in real time, to match local store demographics, shopping habits, weather conditions, holidays, and other criteria.

This has enabled the store to make sure that the relevant content was on screen, thereby affecting and motivating their in-store customers.