Transform The Way You Connect With Your Custumers
Consumer Electronics

Odysii Helps Leading Electronics Retailer Boost
Business Performance While Delivering a 

Superior Customer Experience 

 
 

Challenge: Increase Average Sale Per Customer;

Sell Current Inventory Before New Generation
Is Released

Today’s consumer electronics retailers face a number of challenges: consumers are better informed about products, and know how to compare prices using a variety of search engines over the web; more customers are purchasing electronics online, using web-shops and web-auctions; products and product lines are changing more rapidly than in the past, rendering models obsolete very quickly, requiring retailers to move inventory more quickly and efficiently. Facing these and other challenges, the electronics giant turned to Odysii for a solution.
 
 

Solution: Marketing Rules Based On Business Goals

Trigger Relevant Promotional Message Delivery

Odysii worked with the electronics retailer to define applicable business marketing rules and integration schemes, including marketing rules based on store location, customer demographics, and local store inventory.

At each store location two display screens were strategically placed within the store, with each screen airing distinct content. Marketing rules triggered by inventory events or other events drove the content aired on the display screens within the store.
 

Marketing Intelligence rules identify promotional opportunities in real time, and trigger appropriate, effective action
 

Result: 16% Increase in Sales, and Happier Customers
The retailer compared the stores where the Odysii solution was installed to a control group, and discovered that the Odysii stores showed a 21% increase in walk-in traffic, an average increase of 16% in purchases of the promoted products, and a 40% increase in customer awareness of store promotions and products. The number of visitors who indicated they would return to the store increased significantly as well.
 

INSTEAD OF MERELY RUNNING COMMERCIALS IN A LOOP, Odysii airs promotions driven by the store’s marketing rules. Messages can be tailored to inventory levels and store sales targets, and adapted to the particular location’s conditions and demographics.
 

 
  One of the largest electronics retailers in the world, the company operates nearly 7,000 stores and kiosks, with annual net sales revenues in excess of $5 billion.
   
 

Download PDF
  Challenge:
 
  Increase the average sale per customer
  Sell current store inventory before new generation products hit the market
  Increase customer knowledge of designated products
  Upgrade the overall shopping experience
  Solutions:
  Rules defined in the Odysii platform – based on business goals – trigger promotional displays designed to help meet sales targets.
Results:
  21% increase in store traffic
  16% increase in sales of promotion products
  40% increase in customer awareness of promoted products
  Significant, measurable customer satisfaction