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Odysii Helps Arab Israel Bank Migrate Customers to
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| Alternative Banking Venues. |
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Increases Awareness of Bank Products
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Challenge: Increase Use of Alternative Banking;
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| Upgrade Customer Experience |
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The bank was facing a changing landscape: increased competition, deregulation, consolidation, and web banking have all increased the need to strengthen the relationship with current customers.
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To increase sales of bank products, and use of value added services such as automatic payments, customers needed to be educated about their existence. To optimize use of bank resources, the bank needed to promote alternative banking methods to customers for standard transactions, while maximizing the value of customers coming into the branch. To attract new customers and retain existing customer loyalty, the bank wanted to project a more progressive and innovative image, and deliver a superior customer experience to branch visitors.
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Solution: Targeted Marketing Messages Delivered to
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| Customers Based on Individual Profiles and Bank Goals |
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The Odysii solution was implemented in designated branches of the Arab Israel Bank. Marketing rules were defined in the platform, tailored to the bank’s environment and business goals, and LCD screens were installed to display marketing messages to branch customers.
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To identify customers and analyze their profiles, a queue management system was also installed. Customers swipe their bank card to receive a queue number, and immediately, their profile is matched with appropriate content, which is delivered to the screen.
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| Instead of commercials running in a loop, Odysii airs promotions driven by the bank's business targets, branch sales targets, specific locations, time and date, and the profiles of customers present at the branch. |
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In addition to increasing awareness of bank products, educating customers, and promoting sales, the Queue Channel solution has the added benefit of calming the queue and providing an enhanced experienced for the customers in line.
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Result: Substantial Increase in Awareness and
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| Use of Bank Products and Services |
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The bank compared the branches in which Odysii was implemented to a group of similar branches in where the Odysii platform was not installed.
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The Bank found that the Odysii branches showed a dramatic and consistent increase in a number of key performance indicators: 50% increase in the use of alternative banking venues (ATM, deposit envelopes, Web); 32% increase in awareness of bank products, promoted on-screen; 19% increase in the use of ATMs; and customer use of credit cards increased by 20%.
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Marketing Intelligence rules identify promotional opportunities in real time, and trigger appropriate, effective action
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