Sheraton Increases Room Upgrades by 45% Thanks 

to Digital Signage While Delivering a Superior

Challenge: Provide Superior Guest Care

Not all hotel guests take full advantage of the services and amenities the Sheraton has to offer. Sheraton hotels wanted to find new ways to maximize up-sell opportunities and conversion rates.

The hotel also wanted to improve its service, and increase customer satisfaction. Finally, any promotional activity has the additional goal of boosting brand awareness and loyalty.

Solutions: On-Screen Delivery of Messages Targeted to

The Odysii solution was installed in selected hotel locations, with an interface to the hotel's back office systems. Raw graphic contents and objects were stored in the Odysii digital content repository, and display screens were placed in prime locations within the hotel premises, including the check-in area, hotel lobby, spa and the elevators.

Result: Substantial Increase in Services and

Marketing intelligence rules defined in the Odysii platform identify, in real time, booking gaps for rooms or hotel services. When a rule is triggered, the system creates and displays promotional offers on screens at the most appropriate location for the guests most likely to consume the service.

The Odysii platform continuously analyzed hotel data, identified luxury room and suite vacancies, and automatically displayed room promotions to guests checking in.

As a result, the hotel was able to expose guests to upgrade possibilities at the precise moment of decision making, thereby increasing its room-upgrade conversion rate by 45%.

The display screens also provided guests with general information, such as directions and nearby attractions. Marketing rules defined in the Odysii system helped the hotel automatically adjust and customize on-screen contents to fit guest group profiles, weather forecasts, events, holidays and more. For example, a large French tour group in the hotel was presented information in French, and shown a news feed from France.