| Marketing Intelligence & Data Driven Creation |
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In an increasingly competitive landscape retailers need to react quickly to changes and to communicate with consumers in a clear, immediate, and effective manner. Odysii introduces Data Driven Creation – an innovative content creation process (based on your own marketing intelligence) that automatically translates your vision and your sales campaigns into attractive and effective visual communication on the screens in your store.
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Today, in order to create new 15-second promotions from scratch, it would be necessary for you to go back to the studio, to go through an entire production cycle, designing, redesigning, publishing… and more... all for just one, 15-second promotion per product. Imagine the resources needed for fifty such promotions on a weekly or even daily basis! The costs, the time, and the resources are enormous.
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| This is Where Marketing Intelligence and Odysii Data Driven Creation Come into Action |
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Odysii Data Driven Creation (patent pending), enables the automatic creation of animated promotions that are displayed on your in-store display screens. It is a complete cycle of post production that does everything for the company; from picking out the applicable graphic items and product images, pictures and movies, to re-arranging them on-screen, to adding flow and after-effects as well as the current or new price and sales information. . . all this occurs automatically and based on real time data from our marketing intelligence data base.
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| How does the Marketing Intelligence Solution and the Data Driven Creation Work? |
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Once the Odysii Marketing Intelligence platform recognizes a specific trigger (such as a product that will soon expire or its sales season will soon be over), it activates the content creation process. Using a predefined template, Odysii Data Driven Creation pulls the relevant images and information on the product from the Odysii repository, arranging each image in accordance with the template. It then executes specific effects and movement actions, giving that promotion the relevant look and feel needed to gain consumer attention.
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| How can it help you? |
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Reduce your in-store advertising costs – by automatically creating promotions and commercials, in seamless post-production, you can save thousands of USD in weekly pre-production editing and publishing costs.
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React immediately to changing circumstances – Prior to Data Driven Creation you would have had to create and produce a new promotion each time you needed to change what was airing on the screen, a long and cumbersome process. Odysii Data Driven Creation reacts and executes in real-time, creating new promotions, which in turn dramatically shorten your time-to-market.
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Increase your accuracy and control of your in-store communication.
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Upgrade the scalability of your in-store communication – Data Driven Creation helps you to meet the challenges of having a large retail network, enabling you to scale up quickly and easily. Now you can automatically execute, in multiple locations, post production processes that result in attractive on-screen promotions. This process would previously have taken you days or weeks to produce.
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