Odysii, the world leader for on-site messaging, announced the recent signing of a deal with Hillside Leisure Clubs, one of the major subgroups of Alarko Group of Companies. The deal, which encompasses the installation of more than 100 Odysii-enabled LCD screens throughout Hillside complexes, increases Odysii's foothold in the lucrative hospitality industry.

Odysii's unique Marketing Intelligence technology, which enables internet-like targeting in the retail environment, will provide Hillside with a highly effective toolset through which they can effectively disseminate important information on their activities to guests. Odysii's solution will enable Hillside to promote weekly sporting and athletic events by displaying messages targeted to the specific tastes of the guest currently exposed to the message. The deal also includes software, project management, content production, and on-site technical support.

"Odysii's ability to customize each message to specific audiences at any location and at any specific area within a given location in real-time is a unique benefit which we are sure will provide lots of added-value to Hillside", commented Ediz Burla, VP Marketing of Odysii Turkey.

Odysii is the world leader in solutions for on-site messaging. Our unique solutions enable businesses to communicate more effectively with on-site customers by using targeted and dynamic messages in real-time.

Odysii captures your business strategies and analyzes real-time data from business systems to automatically trigger, create, and deliver relevant promotions to in-store screens - Odysii delivers the right message, to the right person, at the right time.

Based in Tel Aviv and New York, Odysii provides Marketing Intelligence solutions to Fortune 2000 companies including Hilton, Hill Side Resorts, Sheraton, McDonald's, 7-Eleven, and Blockbuster in over 30 regions worldwide.