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Odysii Announces Contract with 7-Eleven to Continue Expansion into Thailand in Nationally Broadcast Press Conference
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Odysii Signs Major Deal with 7-Eleven in Thailand to Manage 7-Eleven's In-Store Media Network
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New York, NY – September 15, 2009
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Odysii, the world leader for on-site messaging, recently announced that it has signed a contract with 7-Eleven convenience stores in Thailand to install Odysii's Match N' Go solution in 5,000 7-Elevens in Thailand this year. The project is already underway, with installations in 200 7-Elevens throughout Thailand, 50 of them in the South East Asian country's capital, Bangkok.
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| The deal, which details Odysii's management of 7-Eleven's in-store media network, was announced in a televised press conference which was broadcast throughout Thailand. Media will be displayed on customer-facing screens installed on the POS cash registers, and will display promotional messages alongside entertaining and informative content. |
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| Odysii's Match N' Go solution is a highly intuitive, value-driven marketing application that will enable 7-Eleven to immediately increase revenue at the most critical juncture in the buying process - the point of purchase. This is achieved by using customer-facing screens to present customers with highly enticing visual images of store products which complement the items they have already ordered. |
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"We are extremely satisfied with our contract with 7-Eleven as it provides abundant benefit to all parties involved; not only does it enable Odysii to strengthen its position in South East Asia, it also enables 7-Eleven to immediately increase their average sale per customer and improve their overall customer experience," commented Odysii VP Global Marketing, Mr. Elad Halperin. "We expect that Match N' Go will boost 7-Eleven's revenue by BT10 million in the first year alone."
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About Odysii
Odysii is the world leader in solutions for on-site messaging. Our unique solutions enable businesses to communicate more effectively with on-site customers by using real-time targeted and dynamic messages.
Odysii captures your business strategies and analyzes real-time data from business systems to automatically trigger, create, and deliver relevant promotions to in-store screens - the right message, to the right person, at the right time.
Based in Tel Aviv and New Yor, Odysii provides on-site messaging solutions to Fortune 2000 companies including Hilton, Santander, Orange, HSBC, 7-Eleven and Blockbuster in over 30 regions worldwide.
To learn more, visit www.odysii.com.
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