| Influence Customer Behavior by Targeted Messages |
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Odysii Helps Leading Global Bank to Influence Customer Behavior by Targeting Messages to Onsite Customers via High Impact Marketing Intelligence Solution
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Challenge:
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| Increase Customer Awareness of New Products/Services; |
| Impact Customer Decisions with Effective |
| Marketing Intelligence Solution |
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A global recession is causing banks worldwide to look for innovative ways to attract new customers and retain existing clients. Many are upgrading their look and feel with digital signage and costly renovations, while others are introducing new banking products and services to keep their customers satisfied and boost sales. To remain viable in a highly competitive market, many banking establishments are looking for a way to both enhance their attractiveness and help their clients navigate through the new products and alternative banking methods on offer.
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A leading international bank turned to Odysii requesting help attracting new customers, retaining existing clients and increasing sales.
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Solutions:
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Install Odysii Marketing Intelligence Solutions to Enable
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| Helpful, High Impact In-Store Messaging Solutions that |
| Deliver Relevant Messages to Bank Customers |
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The bank installed Odysii's suite of banking solutions on customer-facing LCD screens in a number of its branch locations to positively impact its customers' decisions with relevant, targeted messages.
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Odysii personnel arrived at the bank locations and provided on-site consulting regarding the most strategic positioning for the LCD screens. Odysii's consultants located positions within the bank that would simultaneously display high impact messages to in-store customers and draw outside pedestrian traffic with a sleek, modern feel for enhanced customer satisfaction.
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Odysii then worked with the bank's management team to translate their existing marketing strategy into a set of predefined marketing rules which were programmed into Odysii's marketing intelligence solutions. These marketing rules, when triggered by customer actions, customer profiles and strategic business goals, defined the advertisements that were displayed on the LCD screens. While all of the solutions displayed relevant information like interest rates, currency ratios and bank promotions to compel customers to utilize bank products, others were also programmed to show visually enticing videos to attract new customers into the bank.
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Result:
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| Majority of Surveyed Say Odysii System is More Striking and Memorable When Compared to Other Forms of Media Used by Bank; Odysii Successfully Introduces New Bank Products/Services for Increased Sales |
| Following a 4-month period in which the bank implemented Odysii's solution alongside traditional forms of media (posters, notices), the bank conducted a survey comparing the two forms of messaging |
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| Results showed that: |
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Odysii's targeted messages were effective. 81% of respondents remember the bank's messages. 45% claimed messages were positive and helped them learn about new bank products/ services |
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The presence of Odysii's solutions was much more felt than traditional media forms, thereby increasing effectiveness of the ads. 81% of respondents felt Odysii media presence (only 39% felt posters, 14% notices). |
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Odysii's targeted messages positively impacted customer's future purchasing decisions. 81% of those surveyed claimed that the bank's messages will serve them in future transactions. |
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