| Increase Average Sale per Customer |
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| What is Odysii's SmartShelf Cellular solution? |
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Odysii’s SmartShelf solution is a powerful in-store marketing tool that enables you to expose your customers to highly targeted advertisements and promotions that bear direct relevance to the specific products that your customers are interested in. As customers enter your store they often wander around, browsing your wares. Those products that attract your customers and create a potential for a transaction, are usually picked up and examined. Once customers pick up a product, Odysii’s SmartShelf solution exposes them to highly relevant and targeted messages which are delivered to an LCD screen in the customers’ proximity. These messages promote cross-sell/up-sell offers and provide information that matches the product picked up by your customer.
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| Optimize the impact of your on-site marketing |
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Your best opportunity to impact your customers’ purchase decisions is while they are in your store; when your customer picks up one of your products, you know they are interested in that product. The time frame in which your customer is examining the product and deciding whether or not to purchase the product is your best opportunity to promote that product and its matching products and services; it is a unique chance for you to promote your product while a purchasing decision is being made. By providing your customer with relevant information and up-sell offers that match the product already being examined, you can dramatically increase your chances for a successful transaction.
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| How does it work? |
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Once a customer has picked up an item, Odysii’s SmartShelf solution identifies the product and performs real-time analysis to identify the most relevant advertisement/message to display. SmartShelf performs this analysis based on predefined rules set up according to your marketing strategy. These offers are then displayed on an LCD screen next to the product thereby providing maximum impact by exposing your customers to highly relevant advertisements while they are actually making their purchasing decisions.
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| The Odysii SmartShelf Cellular Store solution will help you: |
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Increase average transaction per customer. Offer your customers the perfect up-sell/cross-sell item to match the product they are interested in. Increase revenues from your customers by exposing them to highly relevant and targeted advertisements while they are making their purchasing decisions.
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Drive impulse shopping. Expose your customers to the right product at the right time to trigger their impulse buying tendencies. By offering your customers items that perfectly match the product they are interested in you dramatically increase your chances that they will make a spur of the moment decision to upgrade their purchase.
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Raise awareness of additional products/services. Ensure that your customers are aware of all the additional products and servicers on offer. By informing your customers of all the products and services that match the products in which they are interested, you can realize full revenue potential from each transaction.
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Enhance VAS (Value-Added Service) revenue. Display real-time VAS promotions that are pertinent to the specific products your customers are handling. SmartShelf exposes your customers to highly compelling promotions of the VAS available per each product as soon as your customers have picked up a product. By showing your customers package deals of VAS for the products they are interested in, you can immediately increase VAS revenue.
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Boost customer experience. Create a sleek, modern look and feel in your store with eye-catching LCD displays featuring striking visuals. Your customers will also enjoy the feeling of personal touch provided by relevant advertisements that actually help them make the right purchasing decisions.
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