Odysii Announces Board Appointment: Udi Ziv

 Odysii Ltd., the world leader in Software for Digital Signage solutions and marketing intelligence at the point of sale, is pleased to announce the appointment of Udi Ziv to the company’s board of directors.

New York – November 16, 2008

Ziv is a prominent figure in the enterprise software industry, and is involved in several of the most promising startups in this market. From 2001-2007, Ziv held several senior executive positions with SAP AG, the leading global enterprise software company. These positions included: General Manager of SAP’s Small Business Solutions Product and Technology Unit; Managing Director of SAP Labs Israel; Vice President responsible for the research & development of the SAP Portal product, and others.

Prior to joining SAP, Ziv was a founder (together with Shai Agassi and Reuven Agassi) of TopTier, a leading enterprise portal company, where he also headed the company’s global R&D activities. TopTier was acquired by SAP in 2001, which led to his successful tenure with the enterprise software giant.

“The reason I find Odysii such an intriguing company is the unique marriage the company creates between clients’ back-end ERP systems and front-end delivery of messages to screens. Odysii’s advanced marketing intelligence tools enable business such as banks and retailers to target their messages for maximum impact on customer purchasing behavior,” says Ziv. “We already see it working in leading companies around the world, and I believe the future is bright for this emerging leader in a formerly uncultivated space.”

Adi Eyal, Odysii CEO, said: “Because a key element of our Solutions for Digital Signage is the ability to interface with ERP systems, including SAP ERP solution, Udi Ziv’s experience is of particular value to us and our growth. His contribution will facilitate implementations with enterprise clients, who are of strategic importance to us. Ziv’s 20-plus years of experience furthering the successful growth of the companies he works with are an incalculable asset to our company, and we look forward to welcoming him to our board and working with him toward our future development and success.”

About Odysii

The world leader in software solutions for marketing intelligence at the point of sale, Odysii enables businesses to communicate with on-site customers more effectively, with targeted, dynamic messages – that positively impact purchase decisions.

Odysii captures business strategies and analyzes real-time data from business systems to automatically trigger, create, and deliver relevant promotions to in-store screens – the right message, to the right person, at the right time.

Based in Tel Aviv and New York, Odysii provides Marketing Intelligence solutions to leading global companies in over 25 countries worldwide, including such retailers as Bank Santander, HSBC, Elektra, Blockbuster, Hilton and Acer Computers.