Real In Store Marketing
Marketing messages delivered to a strategically-placed screens, is just a better in store marketing solution.
Signs, signs everywhere… digital signage seems to be popping up everywhere: stores, banks, street corners… even buses and taxis. Like many trends, it is easy to jump on the bandwagon, and try to keep up with the competition. Digital signs seem sexy, dynamic, they provide movement and sound… Certainly they are better than traditional in store marketing options, such as posters, or flyers, or verbal offers from sales associates.
These old-fashioned "in store marketing"methods are also expensive to produce, not adaptable to real situations, and it is difficult to measure their effectiveness. So digital signage must be better, right?
Not necessarily.
Yes, traditional in store marketing digital signage solutions, offers animation and sound. Yes, the loop of promotions can be scheduled and updated, to some extent. But the content is not truly dynamic, and is also expensive to produce.
In the end of the day, most digital signage systems are just fancy DVD players, delivering pre-programmed, canned content, that bears no relation to anything actually going on IN the store.
So what is Odysii's "in store marketing" solution, and how is it better?
A real in store marketing solutions – which only Odysii can provide – is a solution that interfaces with business systems, to ensure that whatever is displayed on the in-store screen is relevant to business goals and local store conditions. The Odysii in store marketing solution captures your business strategy through predefined rules, and captures inputs such as who the on-site customer is, or what product is being purchased. The Odysii rules engine then analyzes the data and strategy to trigger appropriate action. Next, the Odysii auto-creator creates a relevant promotion, on the fly, in real time, and finally, delivers the targeted, customized content to strategically placed screens in the store.
In addition, the Odysii Marketing Intelligence solution measures the effectiveness of the promotion, and automatically adjusts rules and priorities to ensure optimal performance.
So, for truly effective in store marketing, what is better? A digital sign, or a targeted message, with proven impact on customer purchase decision?